Students at the project launch event on November 15, 2019 | © Fondation PSA / HI
Every year, more than 50 million people are injured in road accidents worldwide. Road accidents are one of the main causes of acquired disabilities.
India is not immune to this catastrophic situation. In the southern state of Tamil Nadu, more than 65,500 people died in a road accident last year. The city of Chennai, after Delhi, is the second largest city in the country in terms of the number of road accidents resulting in death and the first city in terms of accidents resulting in serious injuries.
To promote road safety in India, HI and PSA Foundation have signed a partnership agreement for the Road Prevention Project "Together for Safer Roads in Tamil Nadu, India".
This project, which will run until December 2020, will be implemented in two parts:
« We are very proud to enter into this partnership with Handicap International in India in a new territory where Groupe PSA and Citroën brand are based. The particularity of this programme lies in its objective: through awareness-raising among children in pilot schools and their parents, teacher training and the establishment of "safety school zones", to transmit best practices in road safety so that these proven practices can then be disseminated by institutional actors throughout the territory of Chennai and Tamil Nadu. » Karine Hillaireau, General Delegate of PSA Foundation
A project launch event took place on November,15th 2019 at the partner school, Madras Christian College Higher Secondary School. More than 500 people attended, including many students from the schools involved in the awareness campaigns. The event was an opportunity to reveal the project's mascot, a turtle that will adorn the awareness materials throughout the project.
Pictures of the event © HI / Fondation PSA:
Presentation of the project mascot at the launch event.
More than 500 people attended the launch event on November 15th.
A choir performed at the launch event.
PSA Foundation, created in June 2011, was born out of Groupe PSA’s desire to actively contribute to the development of solidarity and inclusion around the central theme of mobility. It is a strong part of its social responsibility policy, expressed through support for innovative local initiatives and management of national partnerships. In eight years of activity, PSA Foundation has supported more than 500 projects led by associations, NGOs and general interest organisations. Media library: medialibrary.groupe-psa.com